Bill O'Reilly's in the midst of his big media tour to remind the world he's the number one hollering cable show guy in the history of television! But is he?

Donny Deutsch: chairman of the huge ad agency Deutsch Inc., host of the rarely-viewed show The Big Idea on CNBC, permanently hyper talker. The press has always had a love/ hate relationship with the man. He's a dynamic, quotable guy, which is why he gets an inordinate amount of coverage in the first place. But then again, he's a confirmed insufferable egomaniac. Some people love his style; but we've found that people driven by a burning need to hear others talking about them are almost invariably well qualified for the Douchebag Award. As is Deutsch. Five good reasons why: