Scientologists just love copyright laws, because they allow them to demand that YouTube take down their extremely embarrassing internal videos. But when it comes to stealing other people's copyrighted material to make their own motivational cult films—that's different.

George Lucas's entertainment company has filed opposition to social media site Digg's attempt to trademark its name. The dispute is based on Lucasart's 1995 video game, "The Dig." A helpful Digg commenter points out that potential consumer confusion could be alleviated by simply noting that one of these things is a 12-year-old game, and the other is a "website full of megalomaniacs."

Early celebrations of Apple's 30th anniversary aren't the only gun-jumping stories this week. BusinessWeek interviews execs from Lucasfilm's two main divisions: film department Industrial Light & Magic and game maker LucasArts.