Shoplifters Are Obsessed with Axe Body Spray Maureen O'Connor · 11/29/11 02:24PM Ad Week compiled a list of America's most-shoplifted retail goods, and it reads like a bad date with a guy who says "bro" a lot: Axe body spray, filet mignon, Jameson, Gillette Mach 4 razors, and Polo Ralph Lauren shirts.