The Target Audience for Lincoln's New Car: Cat Funeral-Holding 'Magicians'
Hamilton Nolan · 10/09/12 08:46AMLincoln, the auto company whose average customer is the same age as Abraham Lincoln, has a problem: they're rolling out a hot new car, and they would like to sell it to some people who may not be about to die. Where is the more youthful, affluent audience for this stupid car? If you said "probably buying a BMW," you are far too honest to ever be a chief marketing officer.