Currently, businessman-cum-business, man Jay-Z is lip-synching Magna Carta Holy Grail's "Picasso Baby" at New York's Pace Gallery. He is expected to do this for six hours in total.

Ellen Grossman, the visual artist who shot to virality when she appeared in Jay-Z's Where I'm From doc late last year, was enlisted by MTV News to share her thoughts on Magna Carta Holy Grail. While reviews of the $5 million data-mining operation have been mixed-to-positive, Grossman has nothing but generous words for it. Even though she has trouble with her hearing, she seems to like what she can hear, and besides, what's really important is that Jay-Z is trying. Says Grossman: