Now this is actually awesome: a fameball turning on itself in such convolution that the snake eats its own tail. Remember Sweet Valley High, the 80s young-teen series about a pair of California twins named Elizabeth and Jessica Wakefield? They went to Sweet Vally High, and although they looked exactly the same, their personalities were actually quite different! (Jessica was the slutty one, and Elizabeth liked to read and write.) Well, Random House is releasing them with new designs in April, and the book's cover gal, posing as both Elizabeth and Jessica, is our favorite seventeen-year-old All My Children actress/Julia Allison boyfriend-stealer, Leven Rambin! The old and new covers of Double Love and Secret, which we remember all too well, follow.

Oh noes! If you read Page Six magazine in Sunday's Post, you would have found it impossible to ignore the item warning us about the possible upcoming reality show... starring Star magazine talking head Julia Allison, her bestfriend, handbag designer Mary Rambin, plus their other friend, former hedgefunder/current techblogger and "heiress to the Sun Microsystems fortune" Megan Asha.

Down by the Hipster blogger Scott Solish (formerly of Curbed, which owns Eater), who blogged anonymously until Eater's Ben Leventhal outed him yesterday, explains to Grub Street why he was exposed. "This is an act of a real 2-year-old." [Grub Street]

The world of restaurants, be it chefs or food writers, has always been fantastically bitchy: remember Jeffrey Chodorow's taking out a ranty full-page ad in the Times in response to Frank Bruni's no-star review of his Kobe Club? Thank goodness it's continuing the grand tradition, even on the web. Yesterday Eater, the restaurant blog that's part of the Curbed Network (Curbed, Racked, Eater), published by former Gawker Lockhart Steele, posted a rumination on their competitor, Down By the Hipster. Yeah, they got a little catty! "[Blogger] Scott Solish isn't making money on DBTH, has a day job, and has begun to talk of such things as book deals and joint ventures...Are Down By the Hipster's best days behind us?" DBTH's equally snide response ("Lil' [Ben Leventhal of Eater] secretly seethed, desperate to know why anyone dared challenge his authority as the ultimate insider") was inevitable. We'd go so far to suggest that public bickering isn't becoming to either party, but we're glad they did: the exchange is this morning's guilty pleasure...

Total class: Vimeo founder Jakob Lodwick explains about "this girl Mary [Rambin]," the handbag designer-or-whatever and Julia Allison bestfriend (whose seventeen-year-old sister he shagged), revealing why he's named his moustache after her. It's because she said he "looked like an idiot" via a deleted blogpost... (She wasn't wrong, but later apologized.) "Since she's not currently well-known, if my readers later hear her name in a legitimate context, they'll think of my moustache. I'm diluting her name and her brand..."