In a summer that's been largely bereft of tantalizing television moments (The Two Coreys notwithstanding), the premiere of Vh1's I Love Money has been shining like a beacon of bad taste on our horizons for some time. Conceived as the network's version of the now stagnant Real World / Road Rules Challenge franchise, I Love Money puts some of our favorite former contestants of dating shows like Flavor Of Love and I Love New York together in a villa to find out what happens when people stop being polite and start getting real ... real drunk, that is. The show's first episode aired as a 90-minute special last night and, as expected, it blew our collective minds in the way it unabashedly celebrates the lowest of lowbrow culture.

It appears that Vh1 Celebreality masterminds 51 Minds Entertainment have ridden Flavor Flav all the way to the promised land. Variety reports that the reality television production company, led by Cris Abrego and Mark Cronin, has been purchased by Endemol USA (Big Brother, Deal Or No Deal) for $200 million plus. Cronin and Abrego, who are keenly aware that we're all nostalgic for conversations we had yesterday, are the brains behind has-been resurrection series The Surreal Life, and its seemingly endless chain of spinoffs (My Fair Brady, Strange Love, Flavor of Love — its subsequent spin-offs I Love New York and Charm School...). But what do they really have going for them? As Endemol president David Goldberg explains, a lot of it has to do with them not being named Ben Silverman or Mark Burnett: