Mark Malkoff struggled heroically to get thrown out of an Apple store. Having a pizza delivered didn't do it. Bringing in a band didn't do it. Dressing as Darth Vader didn't do it. Not even the goat got him ejected.

Mark Malkoff set out to dispel the "myth" that New Yorkers are a bunch of unfriendly, fast-paced jerks. To do so, he walked up to people on the streets and asked for them to physically carry him along his way.