Wisconsin newspaper distributor Martin Holtet had a little trouble convincing people in the small town of La Crosse to subscribe to the New York Times. So he took matters into his own hands and created a big bunch of fake subscribers. Too many, in fact. Perhaps not surprisingly, Times executives back in New York were a little surprised to see that the number of Times subscribers in La Crosse jumped from 65 in 2006 to 2,718 in 2008. (That's, like, the whole town, isn't it?) Now Holtet is in trouble for the $227,096 he collected in distribution fees and the $100,000 in unnecessary printing costs. He's since been arrested and charged with fraud. You can review the criminal complaint yourself after the jump.