WordPress founder Matt Mullenweg takes open-source project Vanilla to task for including advertising links in its software. Of course, he doesn't note that he once ran paid links on WordPress.org until a commenter calls him on it. "My experience gives me unique insight into why this is such a bad idea," says Mullenweg, in an attempt to explain the omission. [Photo Matt]

Blogs are, fundamentally, about writing in the now, embracing the 24-hour news cycle, and keeping everything up to date, right? Wrong. Not, that is, when you can dredge up an incident in the past, dress it up as news, and pawn it off on your readers to score points. This week, both TechCrunch editor Michael Arrington and Automattic founder Matt Mullenweg dug up old stories to relight the flame on old feuds.

Okay, since everyone asked, here's your fanservice. Now geez, Robert Scoble, stop with the booty calls.

A couple of weeks ago, Matt Mullenweg's business cards broke.

Gawker Media editors appreciate a good snarky nerdfight. So imagine our surprise when one shows up on the front door. WordPress creator Matt Mullenweg (pictured) and Freewebs president Shervin Pishevar snipe at one another in the comment thread for a post about Shervin.

Web 2.0 (TM) marketer Tara Hunt is less than pleased with how "the media" (read: the SF Chronicle's embedded reporter Dan Fost) covered her event this weekend:

"About" page for Matt Mullenweg's startup, Automattic for quite some time according to SiliconBeat):

As speculated, well, just before noon, Matt Mullenweg took funding for his startup, Automattic. The company owns Matt's blogging service, WordPress.com, as well as a spam filter and forum software.

Still waiting for comment from Automattic and WordPress owner Matt Mullenweg, but some WordPress.com users take this SEC filing as a sign that the blogging company took funding.

Sacred Cow Dung runs a list of All Things Web 2.0, including over 1100 web sites. Pretty loose definition of Web 2.0, though — if any old coolhunting blog can be Web 2.0, who can't?
SCD's list is compiled from the Everything 2.0 list, posted in chunks at the openBC forum. There's even a German list.
Dogster founder Ted Rheingold (pictured) gets Farked when a photo of him at Etech becomes Photoshop fodder at Fark.com. Poor guy — he just finished getting respectable at SXSW. [Laughing Squid]
Dell picks up Alienware (inevitable, after their "no comment" denial). Don't worry, gamers, the big dorky PC maker will run its new gaming-box subsidiary separately. And there's no risk of the Dell Guy making a "Dude! You got an Alienware!" comeback. [Mercury News]
Dot-coms keep playing it loose: Wordpress.com has no terms of service — because "laywers suck," jokes owner Matt Mullenweg. They're working on the issue, because yes, lawyers do suck when they're working for disgruntled users.
Yahoo's Upcoming has a user agreement, but one Valleywag reader was happy to find it's editable. So they selected the agreement, typed "I agree to nothing," and joined Upcoming. Because there are so many terrible things one can do with an agreement-free event site account...

Dogster founder Ted Rheingold hosts the "DIY now more than ever" panel, with a stellar bunch of folks including Automattic (Wordpress) founder Matt Mullenweg and Lifehacker ed-in-charge Gina Trapani. A little live-blogging from the panel, which basically addresses all idea-makers directly as "you":