As part of McDonald's Canada's ongoing transparency campaign, the company's executive chef Dan Coudreaut responds to a customer's question about the Big Mac's "special sauce" by demonstrating how to make your own using commonly found ingredients.

Taking an ostensibly candid approach toward honesty, McDonald's Canada responded to a customer's question about the difference between store-bought burgers and "dressed-up" ad burgers with an advertorial "self-exposé" featuring an under-the-hood look at a McDonald's photo shoot.