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McDonald's Wraps Chicken in a Tortilla, Captivates America

Hamilton Nolan · 03/21/13 01:40PM

In a move that is predicted to tip the balance of power in the entire U.S. fast food industry and spark an advertising war between top players that could cost hundreds of millions of dollars, McDonald's is set to roll out the "biggest launch of 2013," which will reach into every corner of American dining culture: some chicken wrapped up in a tortilla.