In your soggy Thursday media column: a rumored bid for Variety, Penthouse's owner has a cheap IPO, Erin Burnett's going to CNN, Slate's editor likes Slate, and a Reader's Digest recipe kerfuffle.

In your throwback Wednesday media column: alt-weeklies get glossy, and remain sexy, Malcolm Gladwell was one of those "I don't have a TV" kids, and Sarah Palin's zinger on Katie Couric.

In your tense Tuesday media column: Keith Olbermann is returning, a new Katie Couric rumor, Jay Rosen ruminates, Michael Kinsely's new job, Anderson Cooper's hot new cable news feud, and a new Village Voice columnist.

In your magic Monday media column: HuffPo hires some more, Elvis Mitchell loses another job, DC ladies discuss The New Yorker, MSNBC sloganizes, Brian Williams jokes, Katie Couric states the obvious, Adweek rhapsodizes, and Reader's Digest's CEO is out.

In your breezy Friday media column: Conde Nast forsakes its hasty iPad pursuits, Fred Dicker's still alive, journalists meet Tumblr, TV networks approach pseudoevent overload week, and the AP and its union strike a deal.

In your breezy Thursday media column: the Today Show wins television forever, the NYT hopes its paywall rises higher than its ad revenue falls, Vivian Schiller warns NPR, Time puts random media people on a list, and Mediaite rules.