media-training

"Sometimes, you just have to stand up there and lie."

Hamilton Nolan · 02/13/08 05:22PM

In response to our call for lying flack stories, a tipster who works as "a high level advertising and marketing executive" brings us a story about Edelman, the huge PR firm that reps clients like Wal-Mart and Shell, and talks a lot about ethics in its marketing materials. So this little tale, while perhaps not surprising to those of you who have ever thought about the true meaning of "media training," is still pretty blatant: