Megite Technology sent a little PR intro touting itself as "the newspaper for anyone interested in what's happening right now." (The news is, of course, gathered from actual newspapers. And knitting blogs.)
Guy Kawasaki sparked a debate by writing "How to Suck Up to a Blogger." Is it ethical to pile schwag and compliments on bloggers? Who the hell cares, it's fun. But it'll take a more careful approach to really win over certain A-list bloggers: