"I'm in it to win it."/"I came here to win."
Uttered by bull-terrier wide-shouldered ladies and lilting, wispy gays alike, reality competitors love to remind themselves and the cameras that they are, in fact, competing for something.

Just when we thought reality TV couldn't sink any lower, Fox has officially scraped the bottom of the cringeworthy barrel by ordering a JD Roth-produced pilot called Bad Dads. The series, originally titled Deadbeat Dads until Mike Darnell christened it with its new name, depicts divorced fathers who've refused to pay child support, ambushing them at their ritzy country clubs on camera and forcing them to pay up. Playing the Chris Hansen role is some guy from a child-protection agency, who will go so far as to "make their lives miserable - foreclose on their house...repossess their car...all for a noble cause"! Roth, the reality wunderkind behind The Biggest Loser and Beauty And The Geek, claims the series aims to provide "justice for women." Which sounds lovely, but how exactly will pointing out just how mean and "bad" men are week after week warm our hearts?

The return of 30 Rock included a spoof reality show called MILF Island, which in turn included a champion named DeBorah, alternately praised and imitated by the characters within 30 Rock. It turns out the real-life DeBorah, Deidre Goodwin, is a theater actress who plays Sheila in A Chorus Line and was Velma in Chicago. Goodwin told Entertainment Weekly that filming of MILF Island involved cockroach eating and "cooter slams:"

· Intrepid Defamer Videographer™ Molly McAleer watches a LOT of TV during the course of her day. Unfortunately, she sees a lot of funny moments that, for one reason or another, we don't get around to covering. She found herself with a few spare minutes this weekend and cut together this outtake reel of hilarious moments that we didn't manage to feature last week (save for KTLA's Jessica Holmes; her act is worth a second look). With that intro, please enjoy this feature that we haven't quite gotten around to naming yet. Enjoy and, if you have any suggestions for what we should call this, leave your suggestions in the comments! [Molls She Wrote]
· Proving that that they aren't going to let a little thing like a self-imposed "family hour" get in the way of making a buck (particularly after GE's atrocious first quarter earnings), it's NBC's officially licensed "MILF Island" t-shirt. [NBC.com]
· Nobody has more fun than Miley Cyrus. Nobody. [YouTube]
· Noted political heavyweight Brody Jenner has just released his official presidential endorsement. The resident beefcake of The Hills is voting for ... wait for it ... Obama! If you're wondering why, the answer is simple: "He's just cool!" Word. [Us Magazine]
· And just when you thought things were going bad for the State of California comes this news: California in for a devastating quake within 30 years. [SF Gate]

That "MILF Island" episode of 30 Rock everyone was talking about Friday? In which 20 hot moms square off in front of 50 eighth-grade boys at "Erection Cove?" It aired during NBC's "Family Hour," in which the whole family is supposed to be able to gather in front of the TV together. NBC executive Ben Silverman re-launched the concept just 10 days ago. Anyone who took the man at his word — and hopefully few people did — either had a very awkward night or has a very interesting family. Now NBC is trying to rewrite what it meant by "family hour." Here's network exec Mitch Metcalf in tomorrow's Times:

On last night's season premiere of Tina Fey's brilliant 30 Rock, Alec Baldwin's Jack is riding high on the huge success of a new reality show. MILF Island's conceit: "20 MILFs; 50 eighth-grade boys; no rules." The idea, which Baldwin's GE executive had floated in an earlier episode, is so preposterous, so outrageous, that I thought for a second that it was a real show. In this late phase of reality television, in which VH1 picks up a bisexual dating game with a Myspace star, the more baroque the premise, the more plausible it appears. After the jump, the full episode from 30 Rock.