The public relations industry is the sports bra of professions: outwardly flattering, but sweaty, oppressive, and unsexy beneath the surface. This is PR Dummies. The worst of the worst, every week.

In Britain anyway, and there's less fat washing around over there in general. So spare a thought for the countless American men who must be standing side-on in front of mirrors, considering the options for their own chestbags. [BBC]

• Copies of Michelle Obama's Jason Wu-designed inaugural dress are on the way. Serial knockoff artist Allen Schwartz says the $300-350 gowns will be in stores by March/April, just in time for prom and bridesmaid season, naturally. [USA Today]
• Alexander Wang is launching a men's collection. [SF]
• Michael Kors has a lawsuit on his hands. [LAT]
• Target is cutting 600 jobs. [WWD]
• Did the Times out Jason Wu last week? [NYM]
• Fashion feud of the day: Anna Wintour and Sienna Miller. [SL]
• Brooke Shields has signed on to be a spokesperson for Coppertone. [SW]
• Surgery to correct "moobs," or man boobs, is now the most popular plastic surgery procedure for men in the UK. And now you know what you get your chubby husband for his birthday. [DM]