A tipster tells us Wendi Deng dropped by MySpace headquarters with a friend on Friday. What is Mrs. Rupert Murdoch up to at the News Corp.-owned social network?

Why doesn't News Corp. CEO Rupert Murdoch just make it official? His wife, Wendi Deng, serves as "chief strategist" for MySpace China, the media conglomerate's Internet outpost in her homeland. MySpace China CEO Luo Chan has just quit. Just promote her already, Rupert! You're not going to have any luck recruiting an outsider to fill the spot, when it's obvious Deng runs the show. And you'll never hear the end of it from her until you do. (If you're not familiar with Deng's colorful history before she married Murdoch, you should read up on it, courtesy of a pre-Murdoch Wall Street Journal article.)

Preeminent among the magazine world's kingmaking power lists is Vanity Fair's New Establishment, which appears in the October issue — on newsstands in L.A. and New York today, but not in the Bay Area for another six days. Silicon Valley gets similar short shrift: The names who make it there are predictable bigs like Steve Jobs and Larry Ellison, or Hollywood-crossover types like Jeff Skoll, eBay's first employee turned movie producer. Walt Mossberg, now employed by New Establishment perennial Rupert Murdoch, also squeaked in. The consolation prize Vanity Fair offers: Its "Next Establishment" list, reserved for the likes of Twitter's Ev Williams. It's a marvelous piece of New York media trickery — flatter the geeks by making them feel included, but corral them into a side room so the real power brokers aren't offended by comparison. True, the "Next Establishment" suggests that these are people who might matter in the future. But in saying that, Vanity Fair's editors are also sending the message that right here, right now, its "Next" nominees are nobodies. On this year's list:

CARLSBAD, CA — Who are those cool cats in sunglasses at D6? Why, it's Jim Breyer of Accel Partners, a board member at Facebook, lunching with Wendi Murdoch, wife of the News Corp. CEO and chairwoman of MySpace China. Also at the table: Martha Stewart, seen here to the left; Vinod Khosla of Khosla Ventures; and Anne Wojcicki of 23andMe.