MySpace now says it is no longer competing with Facebook, the rival social network with far more users. No, now MySpace will focus on the niche of music and digital entertainment. And compete with Apple and Google.

• Is New York magazine up for sale now that Bruce Wasserstein has died? There's no reason to assume so, but that isn't stopping people from tossing around the names of some very unlikely "contenders." [NYP, AdAge, DF]
• Related: David Carr of the Times details how Wasserstein benefited the magazine; Daniel Gross of Slate focuses on his commitment to journalism; and New York's editors offer up their own heartfelt tribute to the mag's late owner.
• The cuts at Condé continue: Golf World felt the pain today. [Gawker]
• SNL has cut a deal with Anheuser-Busch to stick beer ads into the show. "Maybe if we drink enough the show will actually seem funny." [LAT]

Media mogul and grumpy old man Rupert Murdoch has developed a "personal antipathy to the Internet," biographer Michael Wolff writes. Murdoch even thinks MySpace, which he himself paid $580 million for, is kind of a criminal piece of garbage:

This is Michael Finton, a.k.a. Talib Islam. He was arrested for allegedly planning to bomb a federal courthouse in Illinois. Also he's a Sagittarius and he wants children "someday."

Oh, yes, yes, YES! In the grand tradition of American psychos, alleged Yale murder suspect Ray Clark has an internet presence. And, as testimony to his backward ways, it's a MySpace account. Do people really still use MySpace? Well, no. Not Raymond, at least, for his apparent account hasn't been activated since 2006, which was, like, a billion years ago. Still, his profile does reveal some interesting tidbits, like the fact that he likes porn. A lot. And in many media form.

The grunge princess has long terrorized the world and the English language with her ramblings on MySpace and Twitter. She's the first celeb sued saying something on Twitter, but now the fight is getting personal—and ugly!

• Controversial right-wing columnist Robert Novak is dead at 78. [NYT]
• Sunday's hyped-up premiere of Mad Men attracted lots more viewers, as expected. Some 2.8 million people tuned in, up 33% from last year. [Reuters]
• Struggling studio MGM has dumped its CEO and hired a new one. [WSJ]
• Is Sam Zell going to walk away from Tribune? That's the rumor. [NYP]
• The president will speak at next month's Walter Cronkite memorial. [NYT]
• Steven Spielberg's new movie studio now has $825 million in the bank. The company says it plans to make 21 movies over the next four years. [WSJ]
• It looks like MySpace is buying the site iLike for "around $20 million." [DB]
• Newsday is under fire after rejecting an ad by the Tennis Channel that happened to be critical of the newspaper's parent company, Cablevision. [NYT]
• Irony alert: BusinessWeek, the struggling business mag desperately seeking a buyer, just launched a new website called "The Case for Optimism." [BW]

Two years ago, music service iLike appeared to be set: Its CEO said it was "made," its investor mused it could be a "billion-dollar winner," and the press was enthralled. Now the poster child is a cautionary tale.

Without a clear reason for being, Twitter is about to flail its way into a "cyber-ghetto" for the aimless, alongside second-tier social network MySpace. At least that's the argument of a provocative post from Cody Brown, NYU's new-media wunderkind.

Facebook has long been the wet blanket of social networks. Its latest bucket of cold water: No more searching for people by relationship status. Because then you might conceivably get laid, and we can't have that.

Social networking is for lonely, psychotic shut-ins. Or at least that's the upshot of the jokes in the attached clip from Adam Sandler vehicle Funny People. And still MySpace apparently cooperated with the filmmakers; its co-founder and logo appear.

• Looking to buy a struggling business magazine that's losing advertisers right and left? You're in luck. McGraw-Hill has put BusinessWeek up for sale. [BN]
• The hottest interview in TV-land right now? Bernie Madoff, naturally. [B&C]
• Not such great news for the television biz: Most networks are experiencing a double-digit drop in summer ratings compared to last year. [USAT]
• MySpace is no longer a "place for friends." (That's what Facebook is for.) It's a Web site "for accessing entertainment and related information." [WSJ]
• Former Observer reporter Gabriel Sherman takes a look at Observer owner Jared Kushner in this week's issue of New York. Among other things, Kushner says he found the paper "unbearable" until he bought it. [NYM]
• Brüno's $30 million gross made it No. 1 at the box office this weekend. [THR]

Justin Timberlake, Jessica Biel, and Gary Coleman are all having relationship issues. Megan Fox: macking on Zac Efron and smack-talking Michael Bay. Liza's mob problems, Twilight's freak fanbase, and celebrity cocaine usage! Presenting your pre-Holiday Friday Gossip Roundup:

• Despite unkindly reviews from most critics, the Transformers sequel racked up $112 million at the box office over the weekend, bringing its five-day gross to more than $200 million. [THR]
• Don't worry too much about the New York Times going under. AdAge reports the paper should be in business until at least 2011. [AdAge]
• Viacom is not going to buy MySpace from News Corp., alas. [Reuters]
• NBC Universal chief Jeff Zucker is so concerned about the situation at the company's film division, he's sending his CFO to LA to crack skulls. [NYP]
• More bad news for the TV biz: According to a new report, the industry faces a $2 billion ad slump over the next four years. [FT]
• Not only did the New York Times keep news of reporter David Rohde's kidnapping a secret, the paper kept it off of Wikipedia, too. [NYT]
• MSNBC's is hoping broadcasting in HD boosts ratings. [B&C]
• Kate Gosselin's next book has been postponed; you can guess why. [NYP]
• VH1 has two new hip-hop-themed reality shows in the works. [THR]

MySpace's CEO purportedly keeps his body pretty tight. But he should lay off the weight obsession at work. Owen Van Natta said MySpace was "bloated" when he laid off 400 workers; now they're reportedly called "fat" to their faces.

• The bleak outlook for network news is getting bleaker: Both the CBS Evening News and ABC's World News suffered all-time ratings lows last week. [HuffPo]
• CBS chief Les Moonves's compensation was slashed by 76 percent last year. He still earned $13.6 million, though, so don't feel too bad for him. [Crain's]
• Depressing: Monday's breakup episode of TLC's Jon & Kate Plus 8 was the most-watched episode of the show ever with 10.6 million viewers. [THR]
• MySpace is closing four of its international offices and cutting two-thirds of its staff abroad advertising falls and Facebook and Twitter take over. [NYT]
• A woman in Massachusetts has filed a lawsuit against Elisabeth Hasselbeck for allegedly ripping off her self-published book on celiac disease. [BH]
• Bravo honcho Andy Cohen is going to be hosting a live show once a week called Watch What Happens. You can watch what happens on July 16. [LAT]

MySpace today confirmed the rumors it will lay off 300 international staff, on top of 400 U.S. layoffs last week. The social network also shoved aside purported co-founder Tom Anderson, who has a new gig: NOT going to the office.

Two months after taking over as CEO, Owen Van Natta is laying off 30 percent of MySpace employees. His outlook remains bleak; when was the last time you heard a CEO call his company "bloated" in a press release?

• It's an ugly day at MySpace. The News Corp.-owned social network is slashing nearly 30 percent of its staff, or 400 people, due to a decline in sales. [BN, PC]
• Protesters in Iran have been using Twitter to keep up with developments on the ground. Now the State Department is stepping in and asking the company to put off a planned upgrade so service isn't disrupted. [Reuters]
• MTV entertainment president Brian Graden is departing the network. [NYP]
• It's official: NBC is dumping Live at Five and replacing it with an hour-long "daily information, lifestyle and entertainment show." [NYO]
• Interview dropped editorial director Glenn O'Brien last week. Now the magazine's parent company, Brant Publications, is suing him for allegedly breaking the terms of his confidentiality agreement. [WWD]

MySpace chief Own Van Natta is a consummate dealmaker; at Facebook he helped sweet talk Microsoft into a critical ad buy. MySpace is a trickier case: insiders at the social network are spreading word it faces "horrendous" user disengagement.