YouTube has an in-crowd, which actually matters a bit to those trying to "go viral." The viral strategy is best contrasted with the "make a lot of art that will stand the test of time" strategy; it's high-concept and low-quality, and one of the winners it's produced is Nalts. Brian Nalty, a grown man with a family, is best known for giving his son's friend a fart-noise machine and videotaping him in a library. (The clip is below.) Anyway, Nalts has a blog where he tries to teach how others can become famous too. But god, his "Marketer's cheat sheet to viral video" is boring. No worries, Nalts knew just how to punch it up!