If you're even remotely curious about oft-vilified media mogul Rupert Murdoch or his News Corporation empire, there are plenty of gems to pluck from Esquire's lengthy interview with the mogul. There is, for example, Murdoch's baldfaced assertion that Fox News Channel is "very, very fair;" his wild accusation that Times publisher Arthur Sulzberger tried to bar the hiring of white males for five years; and the mild rebuke that Fox host Bill O'Reilly "shouldn't be so sensitive" to Keith Olbermann's attacks. The biggest takeaway, though, is that Murdoch is softening in his old age, despite a punishing work regimen. The quotes in the Esquire piece reinforce the idea, floated by Michael Wolff in Vanity Fair earlier this month, of this change in Murdoch toward the "magnanimous" and "further nuanced:"

Keith Olbermann may have been pushed out of his gig anchoring MSNBC's election coverage, but the Countdown host actually made out pretty well, with the cable news network widely reported to be in the process of extending his contract. Far sadder is the case of Olbermann's fellow shouting head Chris Matthews, also ejected from the election team over his on-air feuds. Matthews' contract is up in 2009, two years sooner than Olbermann's, and yet no one is talking about buttering him up! That's probably because lantern-jawed Olbermann, by far the more overtly partisan of the two, has done more to gin up ratings. But apparently it's also because parent company GE's shareholders — that is, people primarily concerned with making money off a sprawling multinational corporation and with no expertise in running media operations — were unhappy with the network's convention coverage. Report the MSNBC haters at the Post:

MSNBC's Rachel "Maddow tried to replace all the staffers who work on the 9 p.m. time slot, which she takes over on Monday, but management refused... 'She is Olbermann's protégé and is behaving like he does.'" [Post]

It should really come as no surprise that News Corporation Chairman Rupert Murdoch wants to be respected by the limo liberals who (officially) disdain his politics and tactics. That's why he paid so dearly for the Wall Street Journal, and was proud for having done so, right? But no one really thought age and young wife Wendi Deng would gentrify Murdoch's barbarian soul to such an extent that he now spins fantasies about buying the Times from one side of his mouth while betraying his conservative shock troops at Fox News Channel out of the other. Murdoch's brash past is becoming an embarrassment to him as his portfolio becomes more respectable, at least according to Michael Wolff, who excerpted his sanctioned Murdoch biography in the October Vanity Fair. And yet the Aussie can't help but revert to his old ways, like when he told Wolff that Muslims are, as a group, inbred:

Right in sync with the meltdown of America's subsidized mortgage giants comes still more evidence the nation's vaunted free market is broken: Fox News Channel chief Roger Ailes just took home a $4.5 million performance bonus, bringing his total annual compensation to $20 million. It's true, as Silicon Alley Insider points out, that Fox News retains a wide overall lead over CNN, with 1.5 million viewers per day. But annual bonuses are supposed to reflect performance over the past year, and by that measure this one is a bizarre waste of money.

Moguls-relatively unmoderated by outside shareholders, capricious, dictatorial and long-tenured to the point of senility-do have one redeeming virtue. They're distinct individuals who can afford occasionally to tell the truth, while hired managers stick to mealy-mouthed platitudes.

"Murdoch plans to increase the subscription price for WSJ.com, but did not say when or by how much. The site's 1.1 million subscribers pay 'a healthy price, and one that will be increased,' he said." [AP]

So this is where the career trajectory of Ashley Dupre has led: A $2 million offer from "an entertainment network and a major studio" for virtually all media rights to her high-priced hooker story, including an interview, reality show and possible book. The story was broken in the Post, so Fox's TV and movie divisions are decent bets. As the scandal over her onetime john Eliot Spitzer cools toward tepid, it's hard to imagine Dupre getting a better deal, no matter how many more times paparazzi "catch" her in a hotel with a married construction heir or on the beach in a bikini. Oh, also, here are the three insane careers Dupre is interested in once she gets her payday and this scandal blows over:

To pimp its sugary, 200-calorie iced coffees, fast food giant McDonald's offered to pay some local TV newscasts for product placement. And of course the newscasts went for it, since local TV journalism is where ethical standards go to die. Meredith Corporation is putting the drinks in front of anchors at the Fox affiliate in Las Vegas (pictured) and at two CBS affiliates elsewhere. Tribune Company has the coffee at its Fox affiliate in Seattle. Even national Fox News is playing ball, placing McDonald's product at the News Corporation-owned station in Chicago. Station operators offered the Times any number of excuses, but the best has to be from the news director at the Las Vegas affiliate: He argues the placement is ethically OK because it is restricted to the "lighter, news-and-lifestyle" portion of his morning news show. Sounds like the portion of the program that might normally be given over to, say, segments on weight loss, fitness or preventing kids from becoming obese. But these days, if the station wants to do any reports that might upset McDonald's, it is supposed to yank the lucrative cups:

The Wall Street Journal's new managing editor Robert Thomson took another step toward remaking the paper in the image of his former employer the Financial Times, hiking the cover price 50 cents to match the FT at $2 per copy. But another directive, reported by Jeff Bercovici at Portfolio, seems to have been borrowed from the Journal's News Corp. sister, the Post:

After bitter tabloid rivals the Post and Daily News both lost their bidding war for Newsday to bumbling Long Island cable concern Cablevision, discussion centered on which tab would be first to strike some kind of cost-cutting partnership with Cablevision. As it turns out, the Post and Daily News may just cut Cablevision out of the loop entirely — the Times tonight substantiates prior rumors the two papers will partner. The tabloids are in preliminary but "committed" discussions to share printing, distribution, sales and other functions, stopping short of a full Joint Operating Agreement. If only it were all so easy as simply signing off on such a deal.

As you are likely painfully aware, MSNBC Countdown host Keith Olbermann is in a big feud with the entire News Corporation, since he picked a fight with thin-skinned Bill O'Reilly on Fox News. This feud recently grew to include News Corp.'s Post. When Post reporter Paula Froelich researched an item for Page Six on Olbermann supposedly demanding Tim Russert's old job, Olbermann preemptively called the reporter "the worst person in the world" on his show. When the Post did a story on Olbermann supposedly demanding to fly first class, he called Page Six-er Corynne Steindler "the worst person in the world." And now someone else at the Post is about to be called the "worst person in the world," because Page Six just ran some more bullshit gossip, this time about how Olbermann was way too nice in eulogizing former Bush press secretary Tony Snow. Wait, what?

In response to a Times column about Fox News uglifying a picture of reporter Jacques Steinberg and viciously smearing Tim Arango and other journalists, the cable network's chief rageaholic, Bill O'Reilly, is pretending to be pissed at the Times for caricaturing him in the illustration for a 2007 book review. The caricature, he said during his Fox show last night, even included some kind of devil horn (clip after the jump). But O'Reilly's screaming on-air hatefest is the worst sort of act, because if you actually examine the illustration, reproduced after the jump, you notice two things.

The Washington Post tonight named former Wall Street Journal editor Marcus Brauchli its new executive editor, replacing Leonard Downie Jr. after 17 years. The transition comes thanks to a new publisher, Katherine Weymouth, who wants to put her own stamp on the paper. With Brauchli, it will be hard to avoid doing just that. While the Post has remade itself over the past decade as a local paper with a focus on national politics, Brauchli is basically a foreign news reporter who, prior to a replacing Paul Steiger atop the Journal masthead, edited global and national news. Then again, we hear Brauchli is prepared to sacrifice much of what he has accumulated at the Journal to take the Post gig - and not just the wealth of his experience.

As a member of two vindictive cults - Fox News and Scientology - cable news anchor Greta Van Susteren is an absolute pro at channeling rage. Witness the blog post she typed up on the 4th of July holiday. The executive producer of CNN's Anderson Cooper 360 last week called Susteren's On The Record "not a news program. It's missing-person of the day." Hoo-boy. Susteren's 1000-word response swiftly pinned blame for the comments on Cooper, since he should be able to control his producer, then basically called the silver-haired anchor a coddled, commercialized, Katrina-exploiting, polygamy-obsessed pretty boy. Susteren, meanwhile, has a magical law degree that obviates the need for a teleprompter, ever. A breakdown (and partial refutation) of her rant, after the jump.

Last week, Fox News aired nasty Photoshopped pictures of two Times journalists responsible for a story about Fox losing ground among younger viewers. But it sounds like the cable network may have done much worse to another Times reporter, Tim Arango, who wrote a similar article in March. In his column for tomorrow's paper, Times media columnist David Carr recounts tales of Fox's dirty-politics-style PR tactics against journalists from his paper, the Wall Street Journal, the Associated Press and others. One story, in particular, stands out:

The world may be in the midst of an awful news drought, but does the once-august Times of London let that keep it from publishing a lively website? No! It is a Rupert Murdoch-owned news source, after all, so up with book burning, red-baiting and medical experiments! If there is no news, make it. I'm looking at you, WSJ.com. [Times of London via Something Changed]

So the Post has posted the Page Six item Keith Olbermann was so worked up about yesterday, and it does indeed say Hardball host Chris Matthews "seemed" to be talking about a strategy for landing Tim Russert's job at a memorial event for the NBC personality, and that Olbermann is threatening to quit if he doesn't get Russert's Meet The Press job. (On Countdown, Olbermann denied issuing an ultimatum for Meet The Press and said Matthews shut down talk of him replacing Russert when an acquaintance brought it up.) But the gossip item also quotes a source, ostensibly from the traditional broadcast side of NBC News, who claims that Russert himself wanted NBC News political director Chuck Todd as his own replacement, and that the network will never install someone from MSNBC on the show:

Keith Olbermann's feud with Rupert Murdoch and his News Corp. media properties reached a bitter new milestone today when the MSNBC Countdown host smacked Murdoch's Post for a forthcoming gossip item that will, he said, allege that fellow MSNBC-er Chris Matthews was jockeying to succeed Tim Russert as host of Meet The Press at a memorial event for Russert yesterday. The item will also reportedly say that Olbermann has threatened to quit if he doesn't get Russert's job himself. Olbermann leapt to sometime-rival Matthews' defense, saying the Hardball host was asked by an acquaintance at the event about succession and immediately shut the conversation down. As for himself, Olbermann denied he had demanded to replace Russert and said he was, in any case, unqualified (though any savvy and honest successor would attach that caveat). The Page Six reporter working on the item, Paula Froelich, was awarded Countdown's "Worst Person In The World" title for the night, which will teach her a very important lesson: Do not call TV people for comment until after their shows have aired. Clip after the jump.

The exit of HarperCollins CEO Jane Friedman continues to baffle everyone, including New York magazine, which tried to figure out why Friedman was let go but could only figure out two non-reasons. Some people thought she was maybe ousted because, at the London Book Fair in April, she decided Egyptian novelist Alaa Al Aswany was too anti-Israel and so moved his cocktail party away from the official HarperCollins booth. But "a source close to Friedman" said she just doesn't ever like having book parties in the booth. This source also shot down the idea, floated by at least one former News Corp. insider, that Friedman was fired because in 2006 she pushed out profitable publisher Judith Regan after she was charged with making anti-semitic statements, a charge News Corp. called false when settling a Regan lawsuit. If rumormongering, journalism, guessing and scapegoating didn't revel the truth about Jane Friedman's departure, what on heaven's Earth will? Someone award this woman a tell-all book contract or something before everyone dies of suspense (or, more likely, stops caring). [New York]