Think the only benefits of TimesSelect are Maureen Dowd's musings and a blog by that Frank Rich look-alike? Oh no. Not at all. Yesterday evening, TimesSelect members became the very first to learn about this incredibly exciting opportunity:

• Remember how Ad Age told us last week that when the biannual circ numbers came out they'd show the celeb weeklies way up and O, The Oprah Magazine way down? Well, they came out, and they did. [NYT]
• Designer working on WSJ overhaul is urging the paper to consider more fashion and celeb coverage. Dow Jones execs can't wait to catch the celeb-mags circ mojo — and we can't wait for the stipple portrait of Jessica Simpson. [St. Pete Times]
• Nick Kristof raises $727K to send Bill O'Reilly to Darfur. It's amazing how much money you can raise when people will never actually have to fork it over. [E&P]

• Fighting back against Fox News, whose ratings dwarf CNN's, Jon Klein savors small victories. Which makes sense, because there ain't been a whole lot of big ones. [NYT]
• Conde Nast is running out of ad inventory. [WWD]
• Nick Kristof manages the delicate trick of making Jack Shafer feel a little bit bad for Bill O'Reilly. [Slate]
• Icahn and Wasserstein's TW plans don't don't help thing. [NYT]

We like it when our op-edsters climb down from their inky pedestals and mix things up a bit. Which is why it's always a happy day at Gawker HQ when Nick Kristof decides to spend his 750 words taunting Bill O'Reilly about the Fox News blowhard's unwilling to bloviate about real problems instead of imagined ones. Kristof wants O'Reilly to travel to Darfur with him, and today's trash-talking is even more fun that the usual: