Today the Wall Street Journal chatted with Nicole Williams, who is a "connection director." No, that's not what Heidi Fleiss got put in jail for. Williams works at LinkedIn, the social media equivalent of a "networking event" in a hotel conference room except without the sweaty cold cuts that bald guys are eating with their fingers.

Money isn't everything. Mark Zuckerberg may have the highest net worth among his generation of entrepreneurs, but the Facebook CEO only gets 21 out of 294 pages in Sarah Lacy's new Web 2.0 book, Once You're Lucky, Twice You're Good. That's 16 more than his sister, nerd chanteuse Randi Jayne Zuckerberg, which tells us Lacy has her priorities all wrong. The Zuckerbergs' index page: