Terrifying Marketing 'Prank' Turns Innocent People Into Wanted Criminals to Sell Deodorant
Neetzan Zimmerman · 02/14/13 01:32PMTo market its brand of "Stress Protect" deodorant, German skin and body care company Nivea (or, rather, their ad agency) came up with a hilarious marketing "prank" wherein innocent people are transformed into wanted criminals through the use of fake newspapers, public service announcements, and breaking news broadcasts.