After throwing their arms up at the futility of deciding whether O.J. Simpson's If I Did It should be stocked in their Hypothetical Memoirs section, in their Sociopathic Self-Help section, or in their How To section shelved alphabetically under "double homicide," Barnes & Noble ultimately decided not to carry the book at all, claiming their buyers anticipated demand would be too low to warrant it. But that was before it skyrocketed to the #1 spot on their website's Hourly Top 100 charts (it's currently idling at #11), offering a keen financial incentive to backpedal on their original decision: