Jakob Lodwick has burst our balloon: the fameballer has taken time from his vacation in Mexico to deny any involvement with norbum.org and its tasteless homeless fashion contest (although he does reserve the right to make fun of the homeless in the future). Lodwick did create the "norbum" name and has purchased several domain names related to his new startup. It's no surprise that the site was attributed to the Web exhibitionist. But Lodwick says his new startup — a music-production venture, we hear — will not be ready for publicity for another couple months. But when it is, will whatever stunt he engineers surpass the attention he could have garnered by mocking the poor? (Photo by Zach Klein)

A clarification: while new media entrepreneur Jakob Lodwick did indeed invent the term "norbum," a portmanteau of "Nordstrom" and, well, "bum," then "register a few domains," he was not, specifically, one of the people involved in the homeless people-mocking site that then went up at norbum.org. Lodwick helpfully adds that he still reserves the right to make fun of homeless people in the future. [JakobLodwick.com, Valleywag]

David Karp, the creator of Tumblr, may be working on a new project with the attention-seeking Jakob Lodwick, but he doesn't want anything to do with Lodwick's attention-seeking means. Karp called Silicon Alley Insider while on vacation in Puerto Rico to deny any involvement with the Norbum project:

Amateur attention seeker and entrepreneur Jakob Lodwick may be releasing a new project soon with David Karp, the creator of blogging tool Tumblr. Lodwick recently cut ties with both his beau, Julia Allison, and Connected Ventures, the startup he founded, now controlled by IAC and best known for Vimeo and College Humor. Without Barry Diller's backing or Allison's cleavage, how will the pasty, shirtless hipster generate the buzz he's grown to expect but rarely deserves? By mocking the homeless.