numbers-game

Who's Afraid Of The Ad Department?

Doree Shafrir · 05/29/07 02:45PM

Until now, figurehead-publisher Martin Peretz's promise to TNR readers that each new redesigned issue would be 80 pages, instead of 40, has gone unfulfilled. It was with a hardened heart that we read his latest e-mail missive to subscribers, for it seems that in the latest issue of the magazine is an article about "Islamicist" thinker Tariq Ramadan. Peretz calls the article "erudite and vivid, a model of the history of contemporary ideas." He also writes, "People will be arguing about it for a very long time." Who can argue with that? The article is 28,000 words long—and still this week's issue is only 68 pages! Oops. Perhaps some of that redesign money would've been better spent on a new sales team?