The Nutella Food Truck is Rolling Across America with Free Samples for All; Next Stop: NYC Neetzan Zimmerman ยท 09/27/12 05:30PM Ever so quietly, Nutella โ AKA crack-cocaine in spreadable hazelnut form โ has launched a coast-to-coast "Breakfast Tour" aimed at promoting the anytime treat as a "quick, easy and tasty way to start the day."