It looks like a really really big sinkhole. But maybe the rules are different in Central Florida:

Via WFTV:

Winter Haven police are at the scene of a possible sinkhole that has opened up in the parking lot of a Publix grocery store on Cypress Gardens Boulevard across from Legoland.

Police said the owners have contacted geologists to evaluate.

The hole measures approximately 30 feet wide and 5 feet deep.

The parking lot continues to buckle in areas around the hole, police said.

I mean:

If anyone can provide Gawker with video of a Polk County geologist outside this Publix looking at the blacktop and saying, "Yep, it's a sinkhole," I will do everything I can in my power to get you hired.

[Photo credits: WFTV]