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Months before the recent NBC-Universal merger, the two parties put a synergistic series called Transylvania into development for NBC, set in the world of Universal's Van Helsing. Both sides now claim that Transylvania was shelved well before Van Helsing opened to horrible reviews and disappointing box office, but you can bet that if Van Helsing justified its enormous budget with a strong opening, Transylvania would have been rushed into production.

So what do you call synergy when at least half of your media conglomerate's project craps the bed? Defamer humbly adds "shitergy" to the Hollywood lexicon.