The NY Post's Jared Paul Stern offers a few words of advice for publicists: He warns against overhyping parties and obscure restaurants, lying to journalists about facts that have already been substantiated, and spending exhorbitant amounts of money on badly-produced events. Conspicuously missing from the list: running over innocent bystanders with your Mercedes SUV, demanding that your client's GQ photos be airbrushed, and sending a gossip website editor a press release about a total non-event with the expectation that the hypothetical editor wouldn't possibly make fun of it on said website.
Eight-step program for PR biz makeover [Post via 601am]