New York City's sales agent Mike Bloomberg has made a delicious refreshing dent in the City's two-billion dollar projected deficit. The first step is an exclusive beverage deal with Snapple for New York's schools, to be followed by a similar exclusive with other city properties. (Like the few remaining free STD clinics. One gets so thirsty there.) Next step: by mandating public school uniforms, between six and eight square feet of advertising space per student is made available, at a rate of $40 per teen, $30 per tween, and $20 for younger children. Additionally, while the much-hated "talking taxi" campaigns are on hold, educators can use the already-purchased technology to provide portable audio ads for school children. Paired with a GPS locator and Apple Ipods, over their mp3s children will hear: "Mm, burgers! Turn right at 14th Street for Wendy's. Buy Spongebob! Turn left at 15th Street for Toys-R-Us."

More inventive new in-school endorsement plans are in development: Chicken McNuggets World History, Pepsinometry, Advanced Placement Thomas' English Muffins. The recession is as good as over.
Juicy $100M Windfall [NY Daily News]