Behind The DreamWorks Animation IPO: Jilted Katzenberg Pining For Eisner
The LAT examines pocket-sized DreamWorks head Jeffrey Katzenberg's hidden motives in taking their animation wing public. Says an analyst, "He wants to show Eisner what a mistake he made." The jilted Katzenberg's quarter-of-a-billion-dollar lawsuit against Disney wasn't enough to get Eisner's attention, and 'lil Jeff's appearance below Mike's window holding a boombox blasting "In Your Eyes" was similarly ineffective, so he's resorting to an IPO. This time Eisner will notice, and he'll beg for Jeff to come back after seeing the first two projects on the DreamWorks Animation development slate: I Miss My Lion King and Shrek 3: Mike, I'm Lost Without Your Spooning.