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The Producers Guild's is up in arms about the studios and networks' devaluing of its amorphous craft, even threatening to sick lawyers on the Hollywood establishment if it persists in handing out "unearned" credits. Of course, the first step in any such campaign is raising awareness through education, i.e., what the fuck does a producer do? According to the LAT, "The guild maintains that a producer initiates, coordinates, supervises and controls all aspects of a motion picture from inception to completion." Oh, it's so much clearer now!

To make the jobs of separating bogus producers from the real professionals even easier for executives, the Producers Guild is taking out some pretty ads in Variety and THR with pictures of "actual" producers like Jerry Bruckheimer. If the Guild's campaign gets any traction, seasoned pros like Bruckheimer will still get their credits, but the official, on-screen recognition of the contributions of the woman who goes antiquing for him while he's putting together the next Bruce Willis movie will be lost to history. Likewise, the A-lister's manager, who's on set twice a week performing the crucial function of collecting blowjobs from the rising star he shoehorned into the cast, may also go unrecognized. They're going to bring down the whole goddamn system!