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We knew that Disney's diabolical marketing plan to drape the homeless in The Incredibles gear was going to catch on. In fact, it seems to be an ongoing effort. A reader spotted another human billboard earlier in the week:

That was not an isolated incident. Homeless beggar guy near Santa Monica and Bundy this week was also wearing The Incredibles merchandise. My first thought was, "You can afford a new t-shirt and cap but you have to beg at an intersection?" I am cold like that. My second thought was, "Did someone pay a P.A. to distribute those things?"

Eventually, these viral marketing agents are going to unionize and demand benefits, and Disney will force their P.A.s to pose as homeless people to maintain the valuable street-level buzz of the program.