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Well let the spy from the Fox lot who sent in this picture explain exactly what you're looking at: "Seriously, one of the lamest things I have ever seen. As promotion for the upcoming release of Roll & Bounce, the roller boogie movie, some dumb exec had rollerbouncers burnin' up the commissary pavement at FOX today. I lost my lunch."

While we weren't able to determine whether or not the refunded lunch was a specially themed one by press time (how long do you think "krumping corned beef" stays in your system?), Fox's promotion didn't do anything to raise their employee's awareness of the movie's title, which is actually the simpler, somewhat nonsensical Roll Bounce. Please, Fox promotional department, never stop rollin' and bouncin', no matter what your annoyed co-workers say. Much love.