Hachette Filipacchi Discovers Crazy New Internet Thingie
Hachette Filipacchi Media, the devish Franco-publishers behind Elle, Woman's Day, Premiere, Car & Driver and a slew of others, has pioneered itself into a spanking-new corporate partnership with Zinio Systems, some techie company that plans to get all 18 of HF's titles online by early 2006. No more lugging around 3 pounds of Elle just to get some monthly sense slapped into you by E. Jean.
Since we deal mostly online (what's a newsprint?), this is a huge development. Maybe we're just a bit overexcited, but it feels like the magazine industry is hurtling towards 1999 at the speed of light!