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Jessica Simpson is being sued for the outrageously large sum of $100 million by a clothing company that licensed her name for a line of casualwear, claiming she refused to properly endorse the sensibly priced duds in public:

The Tarrant Apparel Group alleges that Simpson, 25, failed to support the clothing lines and even refused to be photographed wearing items from the JS by Jessica Simpson and Princy collections...The complaint also notes that when Simpson was asked by the press last year to name her favorite brand of jeans, "instead of responding 'Princy,' she said 'True Religion.'" While Princy jeans retail for about $60, the trendier True Religion denim can cost more than $350 (for the unitiated, "Princy" is the nickname given to Simpson by her father/manager Joe).

While Simpson aligning herself with True Religion couldn't have helped her own brand's sales, we doubt any amount of cheerleading on her part could have really turned Princy jeans into a must-have item for an increasingly fashion-savvy teenage market. After all, who wants to slip into something inspired by creepy dad/manager Joe Simpson's pony-like sweetheart name for his number one meal ticket? Then again, the problem may have also lay with the back pocket stitching: a J and S running through each other like a giant, cursive dollar sign, surrounded by hand-embroidered hearts that read, "Princy Wuvs Her Daddy!"