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The New York Times tries to get in on the viral action at video site YouTube. At the end of an article on recursive videos:

There's no end to the possibilities. Why, someone might even post a video of himself reading a newspaper article about recursive videos.

Nice try, Times. But you are still not cool.

People Who Watch People: Lost in an Online Hall of Mirrors [NYT]
I win at Nornna [Pizzelle2 on YouTube]