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ABC fired Lloyd Braun in 2004 for greenlighting some expensive prime-time dramas. These, of course, were "Lost" and Desperate Housewives." So Braun, vindicated more with every week's Nielsen report, landed a posh job at Yahoo, heading the Media Group. One of his new goals: to bring established TV content into the rich environment of Yahoo.com.

So when ABC goes and launches a global Internet game, wouldn't Lloyd lock that down for Yahoo? Somehow, neither he nor his company are mentioned in ABC's own news story.

What, again, is Lloyd actually doing at Yahoo?

'Lost' Game Lets Fans Hunt for Clues [ABC News]