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· Warner Bros. determines that the cast of Ocean's Thirteen really needs a big-name actor to chew the scenery being ignored by the other big-name actors phoning in their performances, adds Al Pacino to the project. [Variety]
· Jack Valenti supports a $300 million media ad campaign to educate parents on being responsible for their kids' viewing habits by using the V-Chip, warning them that "not utilizing this crucial barrier against inappropriate adult content is like throwing open the front door to your home and inviting in your neighborhood's sex offenders for a kindgergarten-diddling play date." [THR]
· "Ambiguous" tracking info on Universal's United 93 has the studio anxiously awaiting the movie's reception at itsTribeca Film Fest premiere, which may give them a sense of how it might fare against this weekend's other new release competition. Good news: RV's late tracking says that audiences feel it's "too soon" for another Robin Williams movie after the tragedy of House of D. [Variety]
· Studios pray that their coming onslaught of animated family films can distract overseas audiences from the World Cup. Possible marketing slogan: "Why not trample each other at Garfield's A Tale of Two Kitties instead?" [THR]
· Touchstone TV and the three major guilds come to an agreement on residuals for a long-delayed Lost spinoff for mobile phones, allowing the regular cast to participate and saving fans from having to watch "mobisodes" consisting entirely of silent background actors wandering around in dirty clothes. [Variety]