Trade Round-Up: Apple Wins! Apple Loses!
· A bright red "breaking story" tag lets us know that we're supposed to care about this more than other news right now: The Beatles (Apple Corps) have lost their trademark case against Apple Computers, but plan to appeal. You can continue to indulge your iTunes addiction without interruption. [Variety]
· Benicio Del Toro is onboard and Halle Berry is in "negotiations" to join him in the highly buzzed about DreamWorks project Things We Lost in the Fire, about a recent widow who invites her dead husband's "troubled best friend" to live with her. We suspect that sweaty, troubled-best-friend-sex will be crucial to the grieving process. [THR]
· All is not lost for M:i:III, which takes in $70.3 million abroad. South Koreans seem especially excited for Tom Cruise's return to blockbusterdom. [Variety]
· TiVo is launching a service which will allow its users to search for and watch "extended commercials" from one minute to one hour in length. Meanwhile, they're perfecting technology that will summon a representative from one of their featured advertisers to a viewer's home with a single button press, where the rep will kick the targeted consumer in the genitals while shouting their product's jingle through a megaphone. [THR]
· News to us: M:i:III wasn't the only movie screening at last week's Tribeca Film Festival. [Variety]