Being Jeremy Pepper
— is more fun than being you. The snacky flacky with his own PR blog got interviewed by Bite PR blogger Daniel Bernstein last week, so I pinged Jeremy for a follow-up interview.
Valleywag: Jeremy, first off, how's the role as a PR hottie going?
Jeremy Pepper:Well, not as well as I thought it would be. One person mentioned the contest to me - another guy - who then complimented me on the shirt. Maybe I should play it up on Consumating...
Wag: So about this interview. You told Danny that there's a "core group of like minded PR bloggers." Do you mean the group that ripped him apart last week?
Jeremy: LOL. Somewhat. I was talking more about how a group of us aren't out here to self promote, but to push forward the industry. We all fail together, just like we'll all succeed together.
Wag: Really? Isn't there some PR blogger out there that when they die, they die alone?
Jeremy: Isn't there some saying that we come in to the world alone, and we die alone? We all live and die by the written word, and well, embargoes. :)
Wag: I think that's from Donny Darko.
After the jump, Jeremy makes good for a 200-page fax.
Wag: You said later, "Pink is the new black." What about Pinko?
Jeremy: Well, pink is the new black is just a fashion thing. Pinko? Never been a fan of the nouveau communist mentality, whether it's manifestos, Che t-shirts (except for pure irony), or other terms from that era. Too tied to pogroms for me.
Wag: Have you ever been the whipping boy for a PR pile-on?
Jeremy: Anyone that is in the industry has been. Perfect example - fax machine went nuts (back when we faxed releases) and it ended up sending 200 blank pages to one fax machine. I sent them an apology, and a ream of paper. They loved it, so whipping to genius in one FedEx box.