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As if the poorly received launch of its new blog didn't already make this a bad publicity day for Dell, the New York Times decided to check in on the beleagured computer maker. The Times opens with:

A Dell notebook computer that burst into flames last month in Osaka, Japan, has damaged more than just the conference table where it sat smoldering. The incident, publicized in photos on the Internet, has also hurt Dell's recent attempts to improve its image.

The company said the incident got more publicity than such incidents usually do when they happen to other manufacturers.

Some of us forgot to learn in grade school: When everyone singles you out for mockery, complaining about it can only hurt.

Dell's Exploding Computer and Other Image Problems [NYT]