"Truth In Advertising" Finally Made Literal
Working on the assumption that there's nothing you'd rather have your product associated with than a pile of puke, the marketing innovators at US Airways have announced plans to start selling space on their air-sickness receptacles, or, as they are more commonly known, barf bags. We're of the belief that this is a bad idea for a variety of reasons, but none more so than the initial campaign, a prototype of which we were able to obtain and now share with you.
Kinda gives "viral" a whole new meaning, doesn't it?
US Airways to place ads on barf bags [AP]
Earlier: Spurned Wife More Likely 26-Year-Old Hipster Ad Twat Who Thinks He's Just So Clever