David Hasselhoff: Momentary King of Celeb Kitsch
Now that everyone seems to have calmed down about Chuck Norris, David Hasselhoff has re-re-re-emerged as the fleeting kitsch masculinity icon of the moment, receptive to the brutish advances of anyone with a reasonably fat endorsement check. Hence this ad for British net provider Pipex that's been making the rounds, where Hasselhoff loudly claims his title as "king of the Internet." One has to admire the Hoff — briefly — for throwing himself shamelessly into the mugging. Afterwards, you realize you never want to say "the Hoff" again, even sarcastically.
