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AdMashup is a cute adblog encouraging creative types to turn in very lightly altered versions of existing ad campaigns. It's not as nuts as a Worth100 contest — most entries simply change a logo or ad copy, retargeting the ad for a new and yet somehow appropriate product. For example, the above bruised eye was originally made to pimp Windex (i.e. the window was so clear, the dude bumped his face). After the jump, observe the tweaked version.

This image was lost some time after publication.

Ad Mashup [Official site] [via Adrants]