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With the exercise ball endorsement racket not as lucrative as it once was, Nick Lachey has decided to look elsewhere for goods and services to which he can attach his name, which has evolved into a trusted brand synonymous with bad music and tabloid oversaturation. YFly, the latest venture to get the Nick Lachey stamp of approval, is a recent entrant into the crowded category of online communities. But where field leader MySpace may reign supreme with its sheer number of subscribers, it also suffers from a scourge of faked celebrity home pages. Not YFly, however, which guarantees "real celebrities, athletes, and artists - no posers!" among the "kick a** people" in its database. And how do you know your new friend is the "DaREALJessAlba," and not just some balding, middle-aged impostor preying on horny and gullible teenage boys? By marking their profiles "Certified Celebrity." Their brief FAQ explains how Lachey fits into the picture:

Who is behind YFly?

YFly was conceived by young entrepreneurs Drew Levin and Daniel Perkins while attending the University of Florida. Their vision to create the ultimate social network was accelerated when they met Nick Lachey through common friends and joined forces to bring YFly.com to life.

At the moment, Lachey's profile has only five friends, which is perhaps why his main photo has him casting down his head in shame. But with Levin and Perkins' visionary innovation of introducing systematic and authentic starfucking into the lawless wilderness of electronic social networking, we think it's only a matter of time before the virtual stalkers come knocking.