Man, this is not the New York Times's best weekend. Their latest gaffe: calling Peter Hirshberg, chairman of blog search company Technorati, the CEO. Poor tech blogger Om Malik was afraid CEO Dave Sifry had been ousted. But Sifry replied on Om's blog that he's still in charge. He tells me the mix-up was probably an innocent mistake by the Times; no one interviewed Sifry for the article. [GigaOM]
The campaign blog to free imprisoned medical marijuana dispenser Sparky Rose says that his prosecutors claim he had "no previous work history prior to the pot club." Rose was a high-rolling dot-com founder — same thing? [Free Sparky]
CNET launches a new title called Crave, because the world needs yet another gadget blog. [Crave]
Who wins the battle of YouTube vs. MySpace, now that the latter is aggressively moving into online video and breaking YouTube vids embedded on MySpace? Google wins, of course. [BusinessWeek]
NY Times columnist Joe Nocera says Carly Fiorina's memoir of her time heading Hewlett-Packard is a revisionist history — she lies about earnings, he says, and her book should be called "It's All About Me." [NY Times Select]
Business 2.0 editor Josh Quittner will pay all his journalists to run their own blogs — presumably so no one else leaves like B2 writer Om Malik to start their own media empire. [I Want Media]