There are two ways to spin the media frenzy over Apple head Steve Jobs trashing Microsoft's forthcoming Zune media player in a Newsweek interview. ("I've seen the demonstrations," he said about the sharing feature. "It takes forever. By the time you've gone through all that, the girl's got up and left! You're much better off to take one of your earbuds out and put it in her ear. Then you're connected with about two feet of headphone cable.")

1. Methinks the lady doth protest too much.
2. Microsoft launches a huge marketing campaign just to get their product known. It takes Jobs one short interview to trash it all.

'Good for the Soul' [Newsweek]